1, Needed basic knowledge.
Attention should be paid to the changes in the price and supply of raw materials which have a great impact on ceramic production costs.
Before the price fluctuates greatly, early warning could be given to porcelain tile buyers, so they could make stock in advance.
Familiar with whole process of ceramic tile production, delivery time and quality could be controlled.
we should keep learning the latest trending and technology of porcelain tile surface, especially the glaze and ink.
2. Familiar with competitors or suppliers.
For the main porcelain tile production areas in China and international, such as Italy, Spain or Turkey, we should have some ideas.
From the market, fair, or web, we could get the roughly standard of their tiles’ surface, main technology, price range and quality.
Both the ceramic production supply chain and advanced porcelain tile designs of your competitors, we all should know.
3. Understand your target market.
According to the process in the supply chain, classify, find matching customers, and then in-depth cooperation.
For the target market, here are some Infos you must know
Top 10 Tile Importers
Top 10 Ceramic Brand Manufacturer
Top 10 Tile Distributors
Top 10 Building Material Retailers
Top 10 Tile Exporters or your main competitors
Local retail price (roughly)
Popular porcelain tile designs
Once you have this info, no one could know more than you in your market.
4. About the marketing!
Good porcelain tile products need good marketing tools.
SNS is a cheaper way to connect you with your customers, and it’s also a good way to show your tiles.
All the marketing tools such as professional photos, words. PDF, websites, project cases showed, must be professional!